IC design Leading MediaTek Helio P60 chip shipments were better than expected. The March performance was ahead of schedule. The chip entered the peak period of shipments in the second quarter. The number of customer orders increased sharply. MediaTek urgently increased TSMC's investment volume. Quarter 2 shipments of mobile chip shipments rose 20% to 25% quarterly.
Due to the demand for new models and inventory establishments launched by major brands, demand for Android-related mobile phones recovered at the end of March. MediaTek’s main push for P60 chips in the first half of the year was due to its excellent cost structure and modest profit sharing. The media reported that MediaTek was No. 2 Shipments of smart mobile phone chips increased sharply during the quarter. Shipments exceeding expectations were strong, forcing MediaTek to increase its investment in TSMC. The latest announcement of March revenue jumped to 20.11 billion yuan.
After P23 continued to hit P23 last year, it once again scored out of home runs to reverse MediaTek's two years of operational decline, especially the price of the P60 chip with competitive specifications and attractive prices, which could drive MediaTek's higher average Helio Series APs. The proportion of shipments rose from 10% to 15% last year to more than 20% this year.
The industry expects that the second quarter gross profit margin is also expected to rebound to more than 37% quarter-to-quarter. The research agency predicts that mid- and low-end mobile phone demand may be better than high-end mobile phones this year. MediaTek will launch several mid- to low-end mobile phone chips in the second half of the year. The gross profit margin is expected to rise back to above 38%, from the perspective of 40%, and annual revenue growth of 6% to 10%. The annual shipment volume is about 460 million units, an increase of 5.4% year-on-year.
